Marketing Cloud is a Salesforce Marketing Platform, which provides multiple tools, which allow you to efficiently manage your company's interaction with the customer through multiple channels in real time. What are its benefits? Thanks to Salesforce technology, the...read more
The development of technology has allowed advances that in the past were unimaginable. One of them is machine learning. It is a scientific discipline, include inside the principles of Artificial Intelligence, capable of generating systems that learn automatically....read more
Technology is evolving and changing the world around us. It redefines business models and the path necessary we use to achieve business success. It automates technical processes with innovative tools that create a maximum efficiency. The change in technology is forcing business and individuals to rethink how they operate their individual organizations. This change in operation is called digital transformation.read more
We will do the implementation right— the first time. Never leave an implementation up to chance.
Salesforce is large, and ever-evolving platform. Figuring out where to being the implementation can be a challenge. Fortunately, you have a partner that has been down that path. We have years of combined Salesforce CRM experience in a variety of industries. IEXEN is here to fill the gaps and handle all the heavy lifting when it comes to your Salesforce implementation. This approach allows you to focus on what’s matters most—running your business and creating unique customer experiences.
You decided that Salesforce is your CRM software! Great choice! Salesforce is the leading system in the CRM market and is the world’s largest platform. They have created an evolving ecosystem with smart functionalities and incredible benefits and for users. This flexible cloud system is easy to use, and customizable to meet your organizational needs.read more
Implementing your Salesforce CRM at your company or organization will be one of the best business decisions you will ever make. Just like any other system—you need to make sure it has the proper resources to be properly maintained. This article will give you ideas on how to set goals, roll-out new projects, improve configurations, training, the adoption of the CRM, and most important —the staffing.read more
Some studies estimate that digital transformation in companies will mean an increase of 1.25 trillion euros of GDP in the top 10 world economies. However, what is exactly digital transformation and what is its use in companies?read more
The ‘BACKBONE’ of any organization is their CRM software system. And if you’re exploring the CRM industry you will come across a TON of options. Many promise the world—but end up offering basic functionalities. So, why is Salesforce CRM so popular? I’m going jump...read more