Iexen Blog

What is Marketing Cloud for and what are its benefits?

Marketing Cloud is a Salesforce Marketing Platform, which provides multiple tools, which allow you to efficiently manage your company's interaction with the customer through multiple channels in real time. What are its benefits? Thanks to Salesforce technology, the...

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Machine Learning: what is it and what is it for?

The development of technology has allowed advances that in the past were unimaginable. One of them is machine learning. It is a scientific discipline, include inside the principles of Artificial Intelligence, capable of generating systems that learn automatically....

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Digital Transformation

Technology is evolving and changing the world around us. It redefines business models and the path necessary we use to achieve business success. It automates technical processes with innovative tools that create a maximum efficiency. The change in technology is forcing business and individuals to rethink how they operate their individual organizations. This change in operation is called digital transformation.

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Your Salesforce Implementation

We will do the implementation right— the first time. Never leave an implementation up to chance.
Salesforce is large, and ever-evolving platform. Figuring out where to being the implementation can be a challenge. Fortunately, you have a partner that has been down that path. We have years of combined Salesforce CRM experience in a variety of industries. IEXEN is here to fill the gaps and handle all the heavy lifting when it comes to your Salesforce implementation. This approach allows you to focus on what’s matters most—running your business and creating unique customer experiences.

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Your Salesforce CRM and Great Ideas on How to Staff Your Team

Implementing your Salesforce CRM at your company or organization will be one of the best business decisions you will ever make. Just like any other system—you need to make sure it has the proper resources to be properly maintained. This article will give you ideas on how to set goals, roll-out new projects, improve configurations, training, the adoption of the CRM, and most important —the staffing.

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Why Choose Salesforce as Your CRM?

The ‘BACKBONE’ of any organization is their CRM software system. And if you’re exploring the CRM industry you will come across a TON of options. Many promise the world—but end up offering basic functionalities. So, why is Salesforce CRM so popular? I’m going jump...

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