The ‘BACKBONE’ of any organization is their CRM software system. And if you’re exploring the CRM industry you will come across a TON of options. Many promise the world—but end up offering basic functionalities.

So, why is Salesforce CRM so popular?

I’m going jump right in and give you a number of reasons why Salesforce continues to dominate the market. But don’t just take my word for it. Millions and millions of users are currently using the Salesforce CRM software system every day.

10 Consecutive Years Gartner Award – Gartner has named Salesforce as a leader in the Gartner Magic Quadrant for CRM for 10 consecutive years. Gartner is a world-class performance standard that recognize companies for their innovative use of technology that drive best-in-class initiatives. They agree with many others that Salesforce CRM is at the top of their game.

Easy to Use – Salesforce adoption rate continues to thrive due to its ease of use. Your marketing and sales reps have easy visibility into accounts, contacts, opportunities, tasks — all from a single location. Imagine a complete 360-degree view of your customers, which will help your reps make better business decisions, close deals faster, and drive new streams of revenue. Even more, the navigation between modules are easy to use and you can collaborate with colleagues in real time.

Easy to Scale – You need a CRM system that will grow with your organization, today, tomorrow, and years from now. Salesforce is a solution that is scalable enough to meet your business needs for years down the road. Plus, your CEO and IT department will appreciate that Salesforce can be modified and adapted to your future specifications and individual business needs.

Easy to Customize – Salesforce scores major bonus points compared to their competitors with the ability to be highly customizable. Yes – the majority of your requirements and needs are handled through out-of-the-box configuration. Yet, sometimes there is the need to add/extend the existing functionalities to accurately reflect your business objectives. Salesforce uses Apex Code and Visualforce pages that can be customized with the help of a technical expert. The greatest strength of Salesforce is its (custom fields, custom objectives, custom integrations, etc). Salesforce really does have a complete end-to-end solution.

Cloud Based Model – Salesforce was the first to launch a CRM on the cloud and have been the leaders in the Cloud CRM space ever since. They established a Platform as a Service (PaaS) model to support complex real-world businesses. They made it really simple and just charge based on user licenses that are billed on a per user/month basis. (Contact us for billing details and pricing). They are very flexible and allow you alter users, move up or down to any Salesforce Edition, or increase/reduce the number of users as your needs change.

Easy to Manage Your Pipeline – From the opportunities view, Sales Reps have a consolidated view of all potential leads and stages. The great part is it is presented VISUALLY which helps your people focus and prioritize current deals. The pipeline is your organizations lifeline and Saleforce CRM makes it work in your favor.

Easy Functionality – The Salesforce platform comes with a wide array of features and functionalities which cater to your organizational needs. During the Salesforce implementation process, we will make point-and-click alterations and configure the solution to the way your business runs. I call that easy functionality. Even more, the Salesforce team and community work closely to build the solution better each day. They are great at listening to customer feedback and requests. Multiple times a year Salesforce releases new updates that makes me a happy customer.

Business Intelligence – Data is the electricity that runs your business. Salesforce allows your reps to create individual reports to see accounts, opportunities, pipeline, product sales, activities performed, and tasks completed. Reporting charts and dashboards help measure analytics to make critical data decisions via graphical views.

The Customer LifeCycle – Salesforce golden ticket is the way it helps reps track the customer lifecycle. This is a HUGE potential for improving engagements and channeling sales activities. Imagine a system that anticipates and caters to your customer needs with built-in artificial intelligence (AI). With the help of the Marketing Cloud and Pardot you can build 1-on-1 customer journeys to deliver customizable insights and deeper engagements. This is literal gold for you and your sales reps.

The AppExchange – This is one of the strongest strengths of Salesforce CRM. Early on, Salesforce understood that there is power in numbers. They encouraged partners to create applications to be built for Salesforce CRM that could be used to enhance the customer engagement experience. So… they introduced the Salesforce marketplace an AppExchange portal. The AppExchange is a business app store with over 3000 apps (some are free and some paid), which includes Salesforce integrations with MailChimp, Xero, Quickbooks, DocuSign, AdobeSign, etc. There are more and more integrations and solutions added every day and this is why Saleforce is the undisputed leader in the CRM space.

Easy Implementation Time – Being a Cloud Platform, the implementation time for Salesforce is much lesser than standard solutions, thereby lessening the Go-Live timeframe. The feature-rich solution can be configured easily and even if any customization is required, it can be incorporated in a systematic order.

Back to my original statement… a CRM system is the ‘BACKBONE’ of your organization. Salesforce CRM has been diligently working on their brand and reputation for the last 19 years. They have built a solid name on consumer trust while successfully showcasing growth and retaining customers. They have industry leading service and values. They have created a sense of collectiveness amongst customers and stakeholders. All of this is VERY CONTAGIOUS. Tin short, Salesforce is the leader in the CRM space and continues to make strides to be the best.

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CRM market share

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of Fortune 500 companies are Salesforce customers

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For these reasons and more we know that Salesforce CRM is the product you need to bring your organization to that next level. So you have to ask yourself—why would I even think of going with a lesser alternative.

What are the next steps?

Contact us today to find out more about Salesforce. Let us put together a technology roadmap based on the individual needs of your organization. Together we can lock arms and strategize on efficiencies and processes that work in the way that you do business.